Strengthening Primary Healthcare: From Curative to Promotive Care

Editorial

Authors

  • Prof. Rab Nawaz, PhD Department of Community Medicine, Pak International Medical College, Peshawar, Pakistan Author

DOI:

https://doi.org/10.64911/gfmsvw98

Keywords:

Primary Health Care; Health Promotion; Preventive Health Services; Universal Health Coverage

Abstract

Introduction

Primary healthcare (PHC) is the foundation of prevention, health promotion, continuity of care, equity, and universal health coverage (UHC). It integrates primary care with public-health services, community participation, and action on social determinants of health. [1] Despite advances in hospital-based medicine, many communicable and non-communicable diseases, maternal and child health problems, malnutrition, and mental health conditions remain preventable through timely community-level interventions, emphasizing a shift toward promotive and preventive care [1].

 Situation in Pakistan

The need to strengthen PHC is particularly relevant to Pakistan, where health systems face a combination of communicable diseases, NCDs, maternal and child health challenges, and substantial inequalities in access to healthcare [2]. A 2024 assessment of PHC facilities in Punjab identified important gaps in medicine availability, equipment functionality, infrastructure, sterilization practices, and staffing. [3] These findings demonstrate that strengthening PHC requires more than policy statements; it requires sustained investment in the infrastructure and workforce necessary to deliver reliable services. A recent review of Pakistan's PHC system similarly identified persistent challenges affecting the quality and effectiveness of PHC and emphasized the importance of strengthening primary-level services as a pathway toward improved population health [4]. Pakistan has also implemented PHC-oriented initiatives aimed at improving access to essential services and advancing UHC. WHO reporting describes PHC-oriented models of care implemented in Islamabad and Charsadda, incorporating essential health-service packages and attention to maternal-child health and NCDs. These experiences suggest that PHC strengthening should involve coordinated action across government, healthcare institutions, communities, and other sectors [5].

 From Curative to Promotive Care

One of the most important priorities for strengthening PHC is to shift healthcare systems from a predominantly curative approach toward promotive, preventive, and early-intervention strategies. Primary-care facilities are ideally positioned to identify health risks before they progress to serious disease. Blood-pressure measurement, diabetes screening, vaccination, nutritional assessment, maternal and child health services, tobacco-cessation counseling, and lifestyle interventions can be incorporated into routine primary-care services. However, prevention should not simply mean adding more screening activities to already overstretched facilities [6]. Effective preventive care requires trained healthcare workers, appropriate diagnostic capacity, essential medicines, referral mechanisms, follow-up systems, and reliable health information. The WHO PHC measurement framework emphasizes monitoring PHC through a comprehensive approach that includes health promotion, disease prevention, diagnosis, treatment, rehabilitation, and community participation. The distinction between PHC and primary care is also important. Primary care provides essential first-contact clinical services, whereas PHC represents a broader approach involving multisectoral policies, empowered communities, public-health functions, and integrated healthcare [7].

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Published

19-10-2026

How to Cite

1.
Strengthening Primary Healthcare: From Curative to Promotive Care: Editorial. J Pak Int Med Coll [Internet]. 2026 Oct. 19 [cited 2026 Oct. 24];3(3):1-2. Available from: https://jpimc.org/index.php/JPIMC/article/view/97

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